If you'd like some of my best how-to information on setting up the right tech for your business and then tracking your online business and marketing data you're in the right place.
To make all the data you've got flowing in to your business from your website, your online courses and your email marketing system work for you, you only need use some of the best tech out there and a simple cost-effective tool, one you probably already know quite a bit about, and that's the spreadsheet.
Here at Expedio we love to work with Microsoft Excel because it's so powerful when you know how. Google Sheets is also great for collaboration. I'll show you how to use both.
I'll help you master the important spreadsheet basics and functionality so that you can quickly get the information you need whether it's from your sales data, to track how your prospects behave on your website, measure the effectiveness of your advertising or how you're faring on social media.
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Hints and tips for working with Microsoft Excel and Google Sheets to understand and summarise your business and marketing data.
Where do your website users come from? What are they doing when they reach you? Do they buy from you?
In this section, I'll be sharing tips on how you can track the visitors to your website, with some techy help on setting up Google Analytics. I'll also be showing you how to measure the effectiveness of your advertising programs and create your own dashboards in Excel and Google sheets/